Privacy Policy

Last updated: November 2025

Website: https://www.mastersopticians.co.uk

Controller: Masters Opticians

Address: 182–184 Vicarage Rd, Oldbury B68 8JB

Telephone: 0121 544 6800

1. Introduction

At Masters Opticians, we are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or contact us through our forms, email, or phone.

By using our website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect and process the following information about you:

Contact Information – name, phone number, and email address (when you use our “Contact Us” form or communicate with us).
Appointment Details – date/time requested and nature of your enquiry.
Health Information – where applicable, details you provide about your vision or eye-care needs (only if relevant to your enquiry or future appointment).
Technical Data – IP address, browser type, device information, pages visited, and interactions with our website.
Cookies and Analytics Data – through Google Analytics, Meta Pixel, or similar tools to help us understand how visitors use our website and improve your browsing experience.
Marketing Preferences – if you opt in to receive news or promotional offers.

We do not collect or store payment card information on this website.

3. How We Use Your Information

We use your personal data for the following purposes:

To respond to your enquiries or appointment requests.
To manage and improve our services and website.
To send marketing updates or offers only if you’ve given consent.
To comply with any legal or regulatory obligations as a registered eye-care provider.
To analyse website traffic and improve functionality through cookies and analytics.

Lawful bases for processing your data under the UK GDPR include:

Performance of a contract (providing eye-care services you request).
Legitimate interests (improving our services, maintaining records).
Consent (for marketing or non-essential cookies).
Legal obligation (record-keeping required for healthcare professionals).

4. Sharing Your Information

We may share limited information with:

Service providers who help operate our website or email systems (e.g. website host, email provider).
Professional or regulatory bodies if required by law or professional rules (e.g. the General Optical Council or NHS authorities).
Analytics partners such as Google Analytics, which collect anonymised usage data.

We do not sell or rent your personal information to third parties.

All third-party providers are required to keep your information secure and only process it in accordance with our instructions.

5. Data Retention

We keep personal data only for as long as necessary for the purposes outlined above and to comply with legal, accounting, or reporting obligations.

Eye-care records are retained in line with professional and healthcare standards (typically at least 10 years after your last visit, or longer if required by law).

Contact form enquiries are normally kept for up to 12 months before being securely deleted, unless further communication is required.

6. Your Rights

Under UK data-protection law, you have the right to:

Request access to the personal data we hold about you.
Request correction of inaccurate or incomplete information.
Request erasure of your data where appropriate.
Object to processing or restrict how your data is used.
Withdraw consent for marketing at any time.

To exercise these rights, please contact us at [email protected].

7. Cookies & Analytics

Our website uses cookies to operate effectively and improve user experience.

Cookies are small files stored on your device that help us recognise repeat visitors and gather analytics.

We use:

Essential cookies – required for the website to function properly.
Analytical cookies – to monitor usage via Google Analytics.

You can adjust your browser settings to block or delete cookies at any time.

8. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, alteration, or disclosure. However, please note that data transmission over the internet can never be guaranteed to be 100% secure.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in regulations or our practices. The updated version will always be available on this page, with the revision date clearly shown at the top.

10. Contact Us

If you have any questions about this Privacy Policy or our data-protection practices, please contact:

Masters Opticians

182–184 Vicarage Rd, Oldbury B68 8JB

📞 0121 544 6800

📧 [email protected]